My career began in the early 2000s, and propelled forward in 2006 on a two-time Digital Emmy Award–winning interactive project for ABC Disney, at a moment when digital storytelling was still finding its footing. From there, I went on to work across agencies, studios, and independent roles, supporting a wide range of digital and interactive projects at different scales.

Over time, my work expanded beyond execution into roles that required broader perspective — collaborating closely with producers, designers, technologists, and stakeholders to help shape ideas early, navigate uncertainty, and align creative ambition with practical constraints.

Across nearly two decades, a pattern became clear. The projects that succeeded weren’t just the most innovative or technically advanced — they were the ones where teams had shared clarity before committing resources, and where collaboration was intentionally supported from the start.

That insight fundamentally shifted how I approached my work.

Digital Vic was founded in response to that shift.

I saw a growing need for experienced, independent support at the earliest stages of creative development — before ideas were locked into production paths, funding applications, or long-term commitments. A role that could help teams ask the right questions, articulate their vision clearly, and make informed decisions with confidence.

Digital Vic was built to fill that space: a consultancy designed to support creative leaders and organizations working across complexity, interdisciplinary teams, and emerging forms of storytelling. I’m often brought in by studios during periods of growth and transition, when clarity and perspective are especially valuable.

Rather than operating as a traditional agency, the practice focuses on strategic guidance, narrative clarity, and trusted partnership — meeting teams where they are and helping them move forward with intention.

Today, I work as a Senior Consultant and Advisor, partnering with internal teams, studios, cultural institutions, and public-facing organizations on projects that require both creative sensitivity and strategic rigor.

Clients bring me in when ideas are still forming, when collaboration needs structure, or when clarity is required before moving into delivery. My role is to help teams navigate those moments thoughtfully — strengthening alignment, supporting decision-making, and ensuring ambitious ideas remain grounded, achievable, and coherent as they move forward.

This work is rarely about adding more layers. It’s about creating the conditions for strong work to emerge.

Over the course of my career, I’ve worked with and advised organizations across cultural institutions, entertainment, public media, and creative technology — including Meta Reality Labs, NBC Universal, NFB Digital Studios, Canadian broadcasters, indie game studios, Ontario travel and tourism organizations, Penguin Books, Reebok, the LCBO, and the Government of Canada.

My work has been recognized with over 20 industry awards, and I regularly serve as a juror and evaluator for Canadian media funding bodies — experience that has given me a deep, practical understanding of what makes creative ideas viable, fundable, and sustainable.

In parallel, I’m frequently invited to speak and facilitate conversations at industry conferences and events across North America, sharing perspectives on immersive storytelling, creative leadership, and navigating emerging technology with clarity and intent.